About Us
Our Mission
The Leisure Labs Mission is to provide prominent, high quality Ride, Leisure & Amusement Industry manufacturers with effective, dynamic and goal driven professional sales representation.
Our parallel objective is to help park and attraction operators create and execute ride and attraction concepts that are more compelling, marketable and economical.
Our Team
Bob Dean
Since 1987, Bob has been recognized leader in strategic planning, marketing, product development and the sale of high-end of attraction projects.
Tim Viox
Tim oversees the ASTM subcommittee that is responsible for developing standards related to Maintenance & Inspection of Amusement Rides & Devices.
Cory Patrick
As a lifelong enthusiast for roller coasters and the amusement industry in general, Cory has established a strong base knowledge of the amusement and theme park industry.
Larry Hays
In the late 1980’s, Larry Hays joined the world-renown amusement manufacturer Arrow Dynamic’s senior management team as V. P. overseeing domestic and international sales and marketing.
About Bob Dean
Since 1987, Bob has been a recognized leader in strategic planning, marketing, product development and the sale of high-end attraction projects.
During this process, Bob has managed the conception and delivery of dozens of rides and attractions to leading leisure operators such as Paramount Parks, Inc., Six Flags Theme Parks, Walt Disney Co., Universal Studios, Cedar Fair, Ltd., Blockbuster Entertainment, Hershend Family Entertainment, Ford motor Co. and many more. Specific attractions include brands like Paramount’s Days of Thunder & Tomb Raider, Universal’s Terminator 2:3-D, Disney’s Fantasmic, Six Flag’s The Right Stuff and Blockbuster Entertainment’s Blockparty.
Most recently Bob served as Vice President of Global Marketing and North American Sales for HUSS Maschinenfabrik, a current key client and leader in the provision of high quality German engineered and manufactured flat and high rising rides. From a virtual standstill, Bob was a key contributor to an entirely new corporate strategy, marketing initiative and product line concept (HUSS Giant Rides) that was created, introduced and first sold into North America with great success.
Previously, Bob ran North American Sales for Iwerks Entertainment, Inc. and Omni Films International for over 12 years. During his tenure with Iwerks, he was the company’s leading producer and a key element in dramatic sales revenue growth thus facilitating one of the hottest initial public stock offerings of 1994. Bob was also a part of the successful Omni Films IPO in 1987. Iwerks later acquired Omni Films International.
Because he has been a key element in placing over 120 high-end thrill rides and attractions, you can get a sample of his accomplishments in virtually every corner of the Park and Leisure Industry.
As a proven former financial professional, strategic planner and an accomplished Sales & Marketing executive, Bob brings with him a proven track record of planning a strategic path and implementing it to successful completion with fiscal discipline.
About Tim Viox
Before joining the Leisure Labs LLC team, Tim served as the Sr. Vice President of Design/Engineering/Maintenance for PARC Management, LLC. In this role Tim led design and development for PARC, encompassing new business ventures in addition to improvements and expansions of existing properties. He was also responsible for overseeing engineering and maintenance. Tim’s background includes 13 years at Busch Entertainment Corporation (BEC) in various roles directing design, engineering, maintenance, and project management activities. Among his roles at BEC were Corporate Director of Rides & Maintenance and Vice President of Design & Engineering for the three SeaWorld parks in Orlando, Florida.
Tim oversees the ASTM subcommittee that is responsible for developing standards related to Maintenance & Inspection of Amusement Rides & Devices. He is also a current member of the Board of Directors for AIMS (Amusement Industry Manufacturers & Suppliers, International). Tim received his Bachelor of Science Degree in Mechanical Engineering from the University of Missouri-Rolla and his Masters in Business Administration from Washington University in St. Louis. Tim is a registered Professional Engineer and was recently awarded an Honorary Professional Degree from Missouri University of Science & Technology.
About Cory Patrick
Cory started his career with Leisure Labs after over 13 years of engineering experience with Lockheed Martin Space Systems Company working in the Aerospace and Defense Industry. Some of the various roles and responsibilities he held during that time include design engineering, systems engineering, and project management.
As a lifelong enthusiast for roller coasters and the amusement industry in general, Cory has established a strong base knowledge of the amusement and theme park industry, a broad understanding of technical aspects involving amusement rides, and fostered multiple existing relationships throughout the industry.
Cory holds a Bachelor of Science in Mechanical Engineering as well as a Master of Engineering in Mechanical Engineering, both from the University of Louisville.
About Larry Hays
In the late 1980’s, Larry joined the world-renown amusement manufacturer Arrow Dynamic’s senior management team as V. P. overseeing domestic and international sales and marketing. During Larry’s tenure at Arrow, he worked with the development team on such iconic attractions as the Magnum XL 200 roller coaster at Cedar Point, the King Kong tram ride at Universal Studios, and Splash Mountain at Disneyland. With Arrow’s reputation for innovation, Larry was able to position Arrow as the singular roller coaster manufacturer in the world for the highest and/or fastest coaster.
Larry developed relationships with several Las Vegas casinos, which were ready to install amusement rides to create family-friendly venues. Larry negotiated with each of these casinos to find unique attractions for their individual venues. The drop tower on top of the Stratosphere was one of the most dramatic of the Las Vegas rides Larry sold. It was also the first S&S tower installed.
Larry was later hired by S&S as their interim Sales and Marketing VP, while concurrently working with Skycoaster and introducing Gerstlauer and Maurer Sohne to North America.
In the 90’s, Larry worked with Sarcos’ Steve Jacobson as he was developing animatronics/robotics. Larry introduced these robotics into Universal Studio’s Jurassic Park and various Disney installations.
In 2005, Larry became Wiegand’s North American Sales and Marketing Manager for an innovative ride they had developed – the mountain coaster. Sales and installations flourished, as major ski operators were looking to expand their business, and the mountain coaster became a mountain sensation. Larry worked closely with mega ski resort operators such as Vail, Alterra, Powder Corp., Boyne Resorts, and The Fairbank Group on their mountain coaster installations.
In 2018, Larry joined the sales and marketing team at Leisure Labs, LLC, where he directs North American sales for the newest sensation in mountain coasters, the SunKid single-rail track mountain coaster.
With over thirty-years’ experience in sales and marketing, in both the amusement and ski industries, Larry has a qualified perspective on the types of attractions that will be successful for his customers.