Jim Hartley –

In 1991, Jim Hartley established an independent consulting practice in the area of Sales, Marketing and Business Development. His understanding of consumer service markets combined with his ability to understand new, emerging consumer trends has allowed him to become a top consultant in the Theme and Leisure Industry. With over 20 years of sales and business development experience, he has become a proven revenue producer for product developers and services providers alike.

Mr. Hartley came to the Theme and Leisure Industry from a successful sales and marketing career in the construction industry. Joining Atlanta- based Vistascope Corporation, a large-format film based attraction developer, as Vice President of Sales and Marketing. Key high profile projects include The Pro Football Hall of Fame, The 82nd.Airborne Museum, Huang Enterprises and The Nut Tree, a California tourist attraction. 

Jim was hired as Director of Sales at Iwerks Entertainment; a world leader in film based attractions, in 1993 and was tasked to further develop the theme park, tourist attraction and museum markets. While at Iwerks, he worked on projects for Dollywood, Daytona USA, Kevin Costner's Dunbar Resort and spearheaded the development of a joint venture strategic partnership between Iwerks and Dave and Busters, a publicly held family entertainment company.

Since leaving Iwerks in 1996 to re-establish his consulting practice, Jim has consulted on projects for Silver Dollar City Corp. (now Hershend Family Entertainment), The Yorktown Victory Center and has since teamed with Imagic Inc. of Atlanta on several entertainment and attraction concepts.

Team Biographies:
Bob Dean
Jim Hartley